November 15, 2018

Kevin and I love the work that we do in our industry.  In an effort to pull back the curtain and share a behind the scenes look at our design processes, business objectives, and trials and errors we are going to be sharing a monthly video where we get into the nitty gritty on an array of topics relating to the above.  

We hope you join the conversation.

Onwards,


Jack Barley and Kevin Dee

EG TV EPISODE 1

Durable Water Repellent Zippers

PURPOSE OF THIS EPISODE:
Introduce EGTV as a regular feature on IG Live, 1st week of each month.
Let viewers know that all EVERGOODS bags (standard grey CPL and MPL, CPL Ultra Red, MQD24, CTB40, and all other bags coming back into stock) have DWR dipped zippers. 
 
 
MAIN POINTS OF COMMUNICATION – INTRO TO EGTV:
EGTV will air on IG Live, 1st week of each month.
After the live broadcast, video will be posted on our Youtube Channel and Building EVERGOODS Blog.
Content that viewers can expect to see on future EGTV:
            - updates on the state of the business, projects, shipping, etc
            - a closer look inside design process, raw material details, construction details, etc
            - insights/viewpoints on backpack startup, sewn goods industry, marketing, etc
 
 
MAIN POINTS OF COMMUNICATION – DWR ZIPPERS
What does DWR stand for?  What is it?  What does it do and how does it work?
Environmental/Industry issues surrounding DWR?
Demonstration of DWR treated vs non-treated
Starting with the Grey launch ALL EVERGOODS bags will have DWR treated zippers
Why not use PU laminated zips for water protection?
EVERGOODS bags use premium raw materials 
 
 
CLOSING COMMUNICATION POINTS:
Grey CPL24 shipping now
Limited edition Ultra Red CPL24 available soon
Tune in again next month for topic : Color Selection
Thank you for watching

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