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March 08, 2018 0 Comments
This is true, but we do not pick our ideas out of a hat. Kevin and I sat down two years ago and envisioned a product outline spanning 4 years and over 40 SKUs. I keep a visual of this product board in my office.
The brief allows us to take something nebulous, put it on paper, and have a pathway forward for our development.
Here is an inside look at a product brief for one such item.
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