I've never written a business plan, so before we built out our shop and started product development we met with industry veterans to get an idea of what the business plan for EVERGOODS should look like. One thing became clear--the possibility of direct sales as a result of the internet are high, but ultimately growth is about reach and continued visibility. This is where a multi-channel model including wholesale/influencer users comes into play. The direct channel will allow us to develop a relationship with our core user via our website/social media while wholesale/pro will allow us to reach a broader audience over time. So we put together a list of goals for our multi-channel model. Let us know what you think:
Direct | Wholesale | Influencer
Our marketing goals between now and launch:
EVERGOODS' overarching marketing plan is simple: there is a gap in the marketplace, and we believe we will be able to satisfy those needs with high-quality products and unique perspective. The implementation of our plan is made more complicated by our multi-channel strategy which requires clearly defined processes across all three channels.
Direct channel- sales direct from our website.
Wholesale channel- sales through existing retailers
Influencer channel- availability of product to influential users across all marketplaces