Next week Kevin and I head to Salt Lake City for the Outdoor Retailer Winter Market -- one of the largest outdoor industry wholesale trade shows on earth. The show draws 1600 exhibiting brands and roughly 60K attendees. Industry folks show up to make wholesale purchases for retail outlets, source raw materials, and meet with industry partners. For the gear lover it is a mecca.
Our OR trips to date have been product development/material sourcing related. That will change in the coming years as EVERGOODS plans on exhibiting at OR's Venture Out--a curated selection of brands at the forefront of the modern outdoor experience.
If you are curious why OR is such a draw check out the Outdoor Industry Association's 2016 Topline Participation report to get an idea of how many people engage in outdoor activities (OIA-Topline Report).
A few facts from the report:
Kevin and I will share more from our time at the show in the coming weeks. As always we would love to hear your thoughts.
Jack and Kevin
Welcome to EVERGOODS.
Our mission is to create long lasting, high quality, crossover equipment and apparel--the technical refinement of outdoor gear with all the ease and appeal of everyday wear. Our experience lies in product design, development, R&D, and manufacturing for the likes of GORUCK and Patagonia. We believe in product and the processes of doing the work ourselves. Each project is an exploration, and ultimately a discovery, aided by our triumphs and our failures. This evolution inspires us and is at the heart of EVERGOODS.
Kickstarter will allow us to deliver on our promise to let product development drive EVERGOODS. By not taking outside investors - the design room is the board room and the board room is the design room.
Jack Barley and Kevin Dee