Job Posting: Creative Strategist

To apply, send your resume and cover letter to careers@evergoods.us with the job title as the subject line.

JOB TITLE: Creative Strategist

HOURS:  Full-Time 

LOCATION:  Bozeman, Montana, USA 

ROLE:  The Creative Strategist works on a team with the Marketing Director, Creative Content Producer, and Co-founder to develop innovative and engaging marketing strategies that resonate with our target audience and community. The Creative Strategist is the connecting force between marketing objectives and creative projects, bridging the gap between EVERGOODS and its new customers. As a rapidly growing small brand, the Creative Strategist will be required to be deeply involved in all aspects of the business and possess a general understanding of each area. That being said, the primary responsibility of the Creative Strategist is understanding and synthesizing market and customer research, performance marketing data, creative deliverable capabilities, and EVERGOODS’ product knowledge to develop creative media strategies to grow customer conversion rates, drive new customer acquisition, and expand current customer retention.
The Creative Strategist must balance organization and creative skills, be willing to move quickly based on ever-changing business needs, and have real experience developing creative aimed at scaling digital-first businesses. 

DUTIES: The Creative Content Producer will work tightly with the Marketing Director and Performance Marketing Manager to review a variety of key inputs, which include a go-to-market calendar, creative budget, product assortment, brand identity, and business needs. Using these inputs, the Creative Strategist will generate ideas for creative production for themselves and the Creative Content Producer to enact. These strategies will be employed for everything from new performance marketing creative for channels like META to product launch campaigns to seasonal programs. The weekly scope of the Creative Strategist will vary depending on the go-to-market calendar.

The primary objective of the Creative strategist is to identify high-converting collaterals and assets and develop them with the creative team. Data is the fuel for this pursuit. So, the Creative Strategist will meet often with the Performance Marketing Manager to discuss creative performance. To be successful in this role, the Creative Strategist must have an understanding of how creative assets and performance marketing interact, and be able to interpret channel data into actionable insights for future asset creation. 

The Creative Strategist is an idea engine for EVERGOODS and will be looked to for consistent output of new, fresh concepts on how to bring our products, brand, and campaigns to life in a way that genuinely engages our community. Thus, a tight grasp on trends in DTC performance marketing and creative formats, especially within the everyday carry and outdoor industries is also paramount. 
Deep product knowledge is critical to the success of the Creative Strategist. He/She will meet regularly with the product team to dive into each design decision, key feature, and technical aspect of new products. The Creative Strategist must understand what makes our design uniquely EVERGOODS, and then build a strategy for creative asset development to highlight those aspects across different media formats.

Beyond market trends, the Creative Strategist will work with the Marketing Director to develop an intimate understanding of the EVERGOODS’ community. The Creative Strategist will co-own the annual customer survey and any other customer research programs with the Marketing Director. He/She will also meet regularly to review new customer trends, demographics, purchasing habits, etc.

Using their firm grip on all data-forward elements, the Creative Strategist will build a plan for creative deliverables for any upcoming business need. He/She will work directly with the Creative Content Producer to develop highly engaging creative assets in-house or via a creative freelance network. The Creative Strategist is responsible for translating the business needs, deadlines, and creative vision into an actionable creative production plan for the Creative Content Producer. The Creative Content Producer will be responsible for the actual delivery of assets.

The Creative Strategist will sometimes be called upon to attend studio or location photoshoots, especially for larger campaigns or product launches to ensure the creative vision is seen through in tandem with the Creative Content Producer. 
Initially, the Creative Strategist’s role will focus on supporting the needs of the marketing department, with their creative deliverable’s primary responsibility being ad creation. The Marketing Director will utilize the deliverables across web and social channels. As the brand scales, the focus will expand beyond the scope of the Marketing Department’s needs.

The Creative Strategist must have a broad understanding of all areas of acquisition for a small growing digital brand. He/She will seek creative and practical solutions that may stretch beyond the current scope of the role in order to drive the brand identity and expand the brand awareness and customer base of EVERGOODS. He/She must be able to develop effective and elegant solutions within the constraints and limitations of our current budget, brand vision, and brand values.

The Creative Strategist will be organized and have strong project management skills in order to meet deadlines. He/She must effectively communicate ideas and be creative within the limitations of a small, growing brand. He/She must demonstrate proactive initiative and excel in navigating ambiguity. 

PRIMARY RESPONSIBILITIES: 

• Develop innovative engaging, and high-converting marketing strategies, rooted in creative collaterals and asset development, that resonate with our target audience and community.
• Understand and synthesize market and customer research, performance marketing data, creative deliverable capabilities, and EVERGOODS’ product knowledge to develop and adjust creative media strategies to drive new customer acquisition and current customer retention.
• Optimize creative assets based on performance data and testing insights to continually improve campaign results. Your goal is to design new winning creative formulas.
• Brainstorm with the Marketing Director and Performance Marketing Manager on new ad formats or strategies for new customer acquisition.
• Deploy creative marketing strategies with the Creative Content Producer to develop a flow of compelling visuals and messages that drive conversions.
• Generate a consistent output of new, fresh concepts on how to bring our products, brand, and campaigns to life in a way that genuinely engages our community.
• Leverage the go-to-market calendar to align marketing efforts with creative output. 
• Ensure all deadlines for creative deliverables are met.
• Develop ideas for graphic design and video editing efforts for any in-house developed creative assets, used across web and social platforms.
• Source new creative freelancers for creative production

SECONDARY RESPONSIBILITIES:

• Run the annual customer survey, developing insights into our current customer base. 
• Graphic design, video editing, photography, and videography for the creation of in-house creative in tandem with the Creative Content producer, if necessary.
• Collaborate with the product team to build a deep understanding of each product across the EVERGOODS product line.
• Occasionally attend some photoshoots either in Bozeman and across the country. Location scouting remotely or in-person may be required.

AREAS OF SUPPORT: 

• Establish the culture, brand identity, and branding for EVERGOODS in tandem with the Creative Content Producer, Marketing Director, and co-founder. 
• Collaborate with the Marketing Director to develop strategies for other company channels (email, site merchandising, customer behavior, e-commerce, etc)
• Warehouse support during periods of high volume or when others are out of the office  

RELEVANT SKILLS: 

• 3+ years of experience leading creative DTC marketing strategy, ideally with a focus on performance marketing channels like META, for dtc or e-commerce brands.
• 2+ years of experience producing digital assets for a small to medium, fast-paced growing brand. Bonus points if the brand is within the everyday carry or outdoor industry.
• 2+ years of experience using Figma, Photoshop, Lightroom, or other graphic design or video editing software. 
• 2+ years of experience with Shopify
• A portfolio demonstrating previous design & video campaigns that enhance user experience and conversion rates.
• Strong understanding of e-commerce platforms, customer journey optimization, and digital marketing.
• A unique passion and understanding of the everyday carry sector and the key benefits that best translate into compelling advertising
• A strength in juggling multiple roles and responsibilities, each with various deadlines; staying organized throughout each project.
• Basic photography skills, video production, and editing experience.
• Obsessed with psychology, design, video, content & advertising. 
• Ability to receive constructive feedback
• Analytical mindset with the ability to think through difficult problems, interpret them, and share findings with a team
• Excellent communication, organizational, and interpersonal skills
• Growth mindset - You are curious and love to learn. You are hungry to expand your skills.
• Eagerness to scale a growing brand and help in areas of need, even if outside of skill set or job description.

OFFERINGS

• Competitive salary, aligned with experience.
• Medical, Dental, Vision benefits
• 401(k) and employer match
• Profit sharing
• Opportunities for career growth within a dynamic and innovative company.
• Employee discounts on products.
• A supportive and collaborative work environment.

EMPLOYEE CONDUCT: 

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors. 

EQUAL EMPLOYMENT OPPORTUNITY: 

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status,  disability, or any other factors prohibited by law.

If you are a motivated individual with a passion for creative production and everyday carry, we encourage you to apply for this role at EVERGOODS.

To apply, send your resume and cover letter to careers@evergoods.us with the job title as the subject line.