We treat our product labels like any other design project. We flush out intention, necessary info, sizing, material requirements, and overall fit within our brand ID. I doubt we are alone in feeling frustrated when we come across an older piece of gear and have no idea who made it, what it's called, what it's made of, or how to care for it.
Below are images Kevin put together as inspiration.
From there he took it a step further.
Which color do you prefer? Hint - inside of bag will match the green above.
Announcement on timeline of launch coming to you all sooner than later. Kevin and I are stoked for all the support and feedback.
Jack and Kevin