There are a million defining decisions that get made in the infancy of any new business. At least it sure feels like that is the case. It is like building a house of cards where you feel that each decision must bear the weight of all the microcosm of decisions being made in quick fire rapid succession. And at the end the house must stand, must support, and must allow for the foundation of the brand to continue to grow as a house and a home. The extraordinary part is that no matter how much you plan and think you understand the path forward, your brand your child, will become the sum of that planning's collision with the unforeseen challenges that all businesses face. For EVERGOODS this is why we have, since day one, made a pact that we will control:
This is an oversimplification but it is at the core of how we march forward as a young brand with notions of grandeur.
Critical in all this is the factory that we partner with to execute our product to scale. We believe we have found and are working with a factory that can deliver for us. They have proven it with the first production. We are looking forward to growing this relationship.
One thing that struck Kevin and I during our quality visit was how much they care about the work they are doing. And it isn’t just lip service. The factory manager, the sales teams, the development teams all the way down to the operators on the floor all work at their jobs with focus and the desire to do a good job. At the end of the day, manufacturing is very difficult work, and there will be unforeseen challenges ahead. But we feel with a team like the one we have been lucky to align ourselves with that we can move forward with excitement and confidence.
We would love to answer any questions you may have.
Jack and Kevin