Job Posting: Ecommerce Manager

To apply, send your resume and cover letter to careers@evergoods.us with the job title as the subject line.

Position: Ecommerce Manager
Location: Bozeman, MT, USA
Employment Type: Full-Time, In-Person
Department: Ecommerce
Reports To: COO

POSITION OVERVIEW:

We’re looking for an Ecommerce Manager to join our team and play a pivotal role in shaping the online sales, digital strategy, and growth of the business. This position is responsible for establishing the Ecommerce Department at EVERGOODS. This is a hands-on, high ownership role for a manager with a versatile skillset who is comfortable setting strategy and executing at a detailed level.

This individual will own the site experience end to end, from digital strategy and customer journey planning to building product pages, launching custom landing pages, and optimizing and improving conversion rate. This role partners closely with Marketing, Creative, and Operations to ensure the site is fast, intuitive, conversion focused, and aligned with brand standards.

This position is ideal for someone who thrives in ambiguity, enjoys building systems from scratch, and is comfortable doing whatever the team needs to succeed.

PRIMARY RESPONSIBILITIES

Ecommerce Strategy & Ownership

Establish and lead the Ecommerce Department, including processes, tools, and performance standards
Own the ecommerce roadmap in partnership with the COO and Head of Growth
Plan and manage the site calendar including launches, updates, campaigns, and experiments
Report on site performance, user behavior, and key ecommerce KPIs

Site Management & Page Creation

Own and manage all areas of the site including PDPs, collection pages, homepage, navigation, sitelinks, blog posts, and customer experience landing pages.
Build and maintain all web pages and templates
Create landing pages for customer acquisition and seasonal campaigns
Ensure site quality, accuracy, and consistency across all pages

Conversion Rate Optimization & Performance

Own revenue per session and conversion rate as primary KPIs
Manage A/B testing programs from ideation through execution and analysis
Own heat map tools and user behavior analysis
Improve mobile experience and overall usability
Optimize load speeds and site performance
Improve Quality Score for paid media through landing page relevance and performance

Merchandising

Own digital merchandising strategy across PDPs, collection pages, and featured site placements based on sales trends, inventory priorities, and customer behavior
Develop and manage collection logic that supports launches, evergreen products, and seasonal priorities
Test merchandising strategies to improve discoverability, conversion rate, and revenue per session
Use data and site analytics to continuously refine product presentation and assortment strategy

Graphic Design & UX

Create, design and manage visual content for the ecommerce site including PDP layouts, collection pages, homepage modules, landing pages, and promotional assets
Apply strong UX/UI principles to improve navigation, product discovery, and checkout flow
Use tools such as Figma to design, iterate, and document ecommerce experiences and page layouts
Build and maintain reusable design components and patterns to support consistency and scalability
Collaborate with Marketing and Creative to ensure visual alignment across campaigns and channels

SEO & Content Management

Own SEO strategy in partnership with Marketing
Manage blog content, structure, and publishing
Improve keyword rankings through on page optimization and content strategy
Ensure technical SEO best practices are implemented across the site

International & Platform Growth

Lead international site launches and ongoing management
Evaluate, implement, and manage new site apps including post purchase, shipping, and customer facing tools
Ensure scalability and performance as traffic and complexity grow

Collaboration and Cross Functional Work

Partner with the Product team to gather necessary information to optimize product pages and develop on-site content strategy
Kickoff and co-manage the analysis and optimization of the customer journey with the Head of Growth and COO
Collaborate with the paid media team to develop landing pages for paid and organic content
Collaborate with the creative team to plan out necessary media and assets for the site
Translate business goals from COO into site execution with measurable results

Special Projects

As the business grows and changes, the role may be assigned special projects as needed.

RELEVANT SKILLS

Bachelor’s degree
3+ years of experience managing and growing a direct to consumer ecommerce site
3+ years of experience with Shopify
Strong understanding of ecommerce platforms, CRO, SEO, and site performance optimization
Ability to both set strategy and execute day to day tasks independently
Experience building and managing product pages and landing pages
Fluent in data privacy laws (GDPR, CCPA)
Analytical mindset with comfort reporting on performance and user behavior
Limited but functional graphic design skills to manage site experience and layout
Strong organizational skills and ability to prioritize in a fast paced environment
Proven ability to communicate effectively with stakeholders at all levels, present findings in a clear and concise manner, and influence decision-makers.
Strategic mindset with the ability to think critically, solve problems, and contribute to the development of innovative solutions.
Ability to work cross-functionally with all levels of the organization.
Experience with Figma, Canva, and Adobe Creative Cloud tools
Google Workspace tools (Drive, Calendar, Sheets, Docs, etc)
Passionate about the EVERGOODS mission and eager to contribute to building a durable, high-performance brand.

EMPLOYEE CONDUCT

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.

EQUAL EMPLOYMENT OPPORTUNITY

Evergoods is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.